If you own or manage a shopping center, then you have come to the right place. We have designed a simple and effective Shopping center marketing solution that will perform for you and make all of your tenants happy while driving up the traffic and sales to the Shopping Center!
How our shopping center marketing solution works:
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We create a Shopping center Web Site or use your existing Web Site.
Either way; your shopping center needs its own Web Site!
Why does my shopping center need a Web Site?
With 93% of shoppers searching on the Internet, you need a Web Site to be found. If you don't have a Web Site, we can build you one. Click here to see an example of a shopping center Web Site that we developed and host on our own dedicated servers.
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We create each of your tenants a "micro site" on your Shopping Center Web Site
What this means is that on your shopping center Web Site, you will have a small page dedicated to each of your tenants. By doing this, you will accomplish several very important things:
a. You create a way for people searching on the Internet to find your tenants and still promote the shopping center's Web Site.
b. You provide your tenant with a great marketing tool and a Web presence. Even if the tenant has a Web Site, they will still enjoy the additional Internet exposure. In fact, if the Shopping Center tenant has a Web Site, we will link to their Site from the "micro Web Site" that is hosted on your Shopping Center Web Site. But they will first find them on YOUR SHOPPING CENTER'S WEB SITE.
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We create an E-Club and integrate it into the Shopping Center Web Site for you
How do we do this?
First, we create a graphic (image) that links to a sign up form on your Shopping Center Web Site. So, Web Site visitors are invited to join the E-Club (you can also call it shopping club, rewards club or a name that includes your shopping center's name)
Example: Shopping Club advantage or Shopping Center rewards card
Either way, it is a virtual club. There is not any physical card needed.
The user then "signs up" to the form (or joins the E-club) and is entered into a database to be marketed through.
Then we use our specialized E-marketing software to market directly to everyone who joins. It is totally managed by us and the proof of each marketing letter is sent to your E-mail.
Wonder what a shopping center sign up page looks like?
Click here: to see a working example.
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Then we send out regular marketing directly to the e-mail addresses that are entered on your shopping center Web Site E-Club form. For most of our shopping center clients, we maintain a "Master Marketing Schedule" that has an entire year's worth of marketing dates determined in advance. And on every date listed on the master marketing form, we send out the latest offers for everything the Shopping center has to offer for:
a. Tenant promotions and discounts
b. Special Shopping center events
c. Seasonal newsletter additions and specials
d. New arrivals to the shopping center (announcing new tenants)Imagine being able to tell your tenants that your marketing company will be marketing them directly to your Shopping Center's E-Club!
And consider this: Most people shopping at your shopping center will visit more than one store. So, this is a perfect "Cross - selling" opportunity for you and your tenants.
Example: A restaurant sends us a discount for a Wednesday afternoon special and the Spa in your shopping center offers a Wednesday only coupon. We then combine the offer in the newsletter that goes out to your E-Club that promotes BOTH businesses and your shopping center! And by the way, some of the E-club recipients may have never even been to the restaurant or the Spa. But they know about the shopping center and now they have a great reason to come back! - We talk directly to your tenants
We receive all of the marketing specials and promotions directly from the tenants.
Upon joining our Shopping Center Marketing Solution, we will gather the contact information from your tenants and talk directly to them. Once they understand the power of this cooperative marketing system, they can begin sending us their content directly for use in the E-Club. AND they also will receive the master marketing schedule for an entire so they can also plan well in advance and have their content ready to send to us.
- We create and print the “pads” for your tenant's stores.
To put the word out and promote the shopping center Web Site and E-Club, we design and print marketing pads and send them directly to your tenants! Click here to see an example
So, with the pads in the tenant's stores promoting the E-club, they actually are promoting your Shopping Center Web Site and the other stores in the Shopping center - at the same time-. And, if you are wondering, people LOVE discount clubs- Especially in these economic times.
Give your shopping center and your tenants a great marketing tool they can actually use and watch the results begin to happen.
Click here to contact us today for a free consultation.
